Why do I need a website?
Did you know that small businesses report an average 75% increase in new business after starting a website? Your website is a great way for your business to be found. Whether you work with a web design firm or build a website on your own, there are a few things you will want to include.
First, make sure that the information you present is well-organized, so that your customers can find the information they need quickly.
Think of some of the things your customers need to find. They may need directions to your physical location, contact information, or a list of services you provide. This depends a lot on the specifics of your business.
Your website is a way to keep your customers engaged, so keep your site up-to-date and post new content like articles, photos or events.
How do I get started?
If you've hired a web designer or already have a website you'd like to host on your domain, you may already have a collection of HTML files and images that make up your website. Google Domains makes it easy to upload these to the Google Cloud Platform and publish on your domain. Check our help center for more information.
If you have some experience with web tools and would like to create a website yourself, you might want to start with a static website generator. These tools make it easy to create a consistent look and feel for your website and bundle it into a .zip file that is easy to upload and publish with Google Domains. For the latest advice on how to optimize your site, check out Google's site for web developers.
If you don't have technical experience and want to create a website yourself, you may be interested in a website builder that lets you edit your website through your web browser and preview your site as you go. This option is also good for businesses that want to have an online store. To get started, cancel your static web hosting subscription and follow "Build a new website" from the website configuration page.
How do I help my business grow?
Many businesses know that observing how customers use their website and advertising to drive more traffic to their website are great ways to expand their client base. Google provides two services that are helpful to many small businesses:
Google Analytics helps you see which pages your customers visit, how they engage with your website, and lets you make informed decisions about how to expand your website and your business. Free services are available for small- and medium-sized businesses.
Google AdWords puts your business at the top of Google search results for searches relevant to your business. Get started with an advertising campaign on any budget.